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Swedish Match will be able to advertise its pouches as posing a lower risk of lung cancer and other illnesses than cigarettes.
The draft guidance will outline ways to develop and label smoking-cessation aids to reduce the risk of relapse.
Our ultimate goal is to help more smokers completely quit cigarettes.
Nicotine is an addictive chemical found in tobacco; nicotine in e-cigarettes extracted from tobacco. But is it a carcinogen?
By 2100, the plan would prevent 33 million people who are now children or young adults from ever taking up tobacco, saving 8 million lives.
Is this alternative to smoking tobacco a friend or foe of health?
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